The phoropter is a vital tool in every eyecare practice, central to providing accurate refractions and ensuring optimal patient outcomes. This precise instrument is used

JACKSONVILLE, Fla., August 6, 2025 – Advancing Eyecare (“AEC”), a leading provider of ophthalmic instruments in North America, today announced the acquisition of Birmingham Optical

Click the image to listen to the Podcast Original Podcast and Article Published in Optical Women’s Association Jim McGrann is an engaging, decisive and adaptable

Meet Joe Muschello, Director of Field Services East Field Service Team When it comes to eye care, precision and reliability are everything. At Advancing Eyecare

Jim McGrann, CEO of Advancing Eyecare, was recently featured on the Power Hour video podcast, optometry’s longest running show, during Vision Expo West in Las

Expands reach and strengthens ophthalmic equipment offering for eyecare providers nationwide Jacksonville, Florida, August 1, 2024 – Advancing Eyecare (“AEC”), a leading provider of ophthalmic

New entity to offer the industry’s most advanced technology and broadest equipment portfolio from one direct source JACKSONVILLE, Fla. (June 19, 2024)—Advancing Eyecare (AEC), North

Vision Care Industry Veteran Jim McGrann Appointed Chief Executive Officer Former INNOVA Medical CEO David Spear Appointed President and Chief Strategy Officer JACKSONVILLE, Fla., September

By Jennifer L. Stewart, OD  In optometry, we often think that more is better – bigger offices, larger staff, more frames in the dispensary –

One of the challenges of being a practice owner is the sheer number of decisions we make on a daily basis, and being confident we