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One Alliance. Six Industry Leaders.

Lombart Instrument

The Broadest Portfolio of Products in the Market at Affordable Prices

Established in 1979, Lombart Instrument is the largest independent distributor of ophthalmic instruments to ophthalmologists and optometrists in the United States. Through long-standing relationships with industry-leading manufacturers, Lombart offers the broadest portfolio of products in the market at the most affordable prices. Products offered include chairs, stands, slit lamps, refractors, tonometers, lensmeters, acuity devices, perimeters, OCTs, hand instruments, lenses, supplies, accessories and more. When you think ophthalmic instruments, think Lombart. Lombart is headquartered in Norfolk, VA.

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Marco Ophthalmic

The Leader in Advanced Technology

Marco provides a broad range of exam lane equipment as well as a full complement of automated refraction systems, dry eye technology, and high-tech diagnostic devices. For over 50 years, Marco has been successfully transforming practices just like yours. They have helped thousands of physicians achieve manageable, controlled growth with customized technologies that meet the specific needs of their practices… without unnecessary and costly disruption. Marco is headquartered in Jacksonville, FL.

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Enhanced Medical Services (EMS)

The Largest Selection of Certified Pre-Owned Equipment

Enhanced Medical Services is the premier choice for high-quality ophthalmic equipment.  In addition to the largest inventory of certified pre-owned lane and diagnostic instruments in the US, EMS also offers new equipment from a wide variety of major manufacturers.  This combination of new and pre-owned inventory allows our industry experts to consult with you to develop the right product mix for your practice and within your budget. EMS is headquartered in St. Louis, MO.

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Ophthalmic Instruments Inc. (OII)

Serving The West Coast for Over 40 Years

Ophthalmic Instruments Inc. offers prompt service, competitive prices, honesty, and a friendly staff. These are a few reasons OII has been one of the ophthalmic instrumentation leaders for over 40 years. Founded by Lou Shone in 1977, Lou and his family grew to be the largest ophthalmic dealer on the west coast before joining the Advancing Eyecare™ family in September 2019. We are pleased they have become a vital part of the Advancing Eyecare™ family of brands. OII is headquartered in Irvine, CA.

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INNOVA Medical Ophthalmics

Serving the Canadian Market for Over 30 Years



For over 30 years, INNOVA Medical Ophthalmics has been supplying the Canadian ophthalmic community with the most comprehensive line of diagnostic instruments, supplies, and support through their factory-trained technicians and customer service representatives. Additionally, INNOVA’s clinical and technical support team provides customers with ongoing support on advanced technology products. The combination of quality manufacturer partnerships, core company values, and dedicated employees enables INNOVA to provide customers with an unmatched ophthalmic instrument experience. Innova is headquartered in Toronto, ON.

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Manufacturing Modern Designs at Affordable Prices



S4Optik understands the unique needs of eye care practices all over the world and delivers extraordinary value in high-quality diagnostic equipment and accessories. S4Optik has manufacturing facilities in North America, Europe, and Japan to fabricate the most reliable and innovative equipment available to the eye care industry. With modern designs to enhance your office environment, competitive prices to help you manage your costs, and industry leading warranties, S4Optik equipment helps you deliver the very best in patient care. S4Optik USA is headquartered in St. Louis, MO. S4Optik Mexico is headquartered in Guadalajara, MX. S4Optik International is headquartered in Toronto, ON.

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