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Marco Healthcare and Lombart Healthcare Combine to Form Marco Lombart

New entity to offer the industry’s most advanced technology and broadest equipment portfolio from one direct source

JACKSONVILLE, Fla. (June 19, 2024)—Advancing Eyecare (AEC), North America’s leading provider of ophthalmic instruments, today announced that two of its leading business units, Marco Healthcare (“Marco”) and Lombart Healthcare (“Lombart”), will combine to form a new business named Marco Lombart, effective July 1, 2024.

Marco Lombart will offer the best of Marco and Lombart, which includes the industry’s most advanced technologies and broadest portfolio of eye care equipment, products and services. The combination will also bring together two teams to create a unified salesforce with decades of eye care experience and expertise, as well as knowledge of Marco Lombart’s entire range of new and pre-owned solutions.

Kevin Williams
Jocelyn Hamilton

The unified salesforce will be led by accomplished industry veterans from both legacy organizations. Lombart’s Kevin Williams will serve as president of the new Marco Lombart. Marco’s Jocelyn Hamilton has been promoted to a new position as AEC’s president of corporate & strategic accounts. They will report to Maureen Cavanagh, who will continue as AEC’s chief sales officer.

“Practices and practitioners are facing more pressure than ever to meet increasing consumer demand while maintaining or even elevating their standards of care,” Williams said. “By combining our portfolio, distribution capabilities and consultative expertise as Marco Lombart, we can better support each professional customer’s business and economic goals.”

“We aim to be a transformational partner for practices, equipping them to deliver modern care in an increasingly competitive marketplace,” Hamilton said. “Instruments and technology play a critical role in realizing that vision, and there are a lot of options to consider. As a combined entity, Marco Lombart can bring simplicity and clarity to help customers make the right investments, empowering them to be their unique best.”

Every Marco Lombart customer relationship will continue to be backed by the resources of Advancing Eyecare, which provides installation, preventive maintenance, repair and protection plans as well as financing programs. Importantly, Marco Lombart will continue providing access to one of the largest in-house, manufacturer-trained service technician networks in North America.

“Marco Lombart was born from all the right reasons of improving care,” said Jim McGrann, chief executive officer of Advancing Eyecare. “We’re bringing together two of our industry powerhouses to create a direct and efficient experience that ultimately will help practices and eye care practitioners better serve their patients. Our name is our mission, and we’re achieving that by combining our two largest brands.”

Marco Lombart will attend Vision Expo West from September 18-21, 2024, to highlight new offerings, resources and special events about its equipment, products and services.


About Marco Lombart

Based in Jacksonville, Fla., Marco Lombart is an industry-leading resource for eye care equipment, products and services. Combining more than 100 years of eye care experience, the company offers the industry’s most advanced technology and the widest selection of new and pre-owned ophthalmic equipment from a single source. Backed by the resources and programs of Advancing Eyecare, Marco Lombart empowers practices to be their unique best.

About Advancing Eyecare

Advancing EyecareTM is the leading provider in the eye care instrumentation marketplace established to offer the best products and service solutions in the ophthalmic equipment industry. Its portfolio is comprised of Marco Lombart, Santinelli International, S4Optik, INNOVA Medical and other leading brands. Advancing EyecareTM also provides service and protection plans as well as financing programs to its companies’ customers. Advancing EyecareTM is a portfolio company of Cornell Capital. For more information, visit

Media Inquiries:

Tyler Holder, High Reason
(904) 645-6200

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