Advancing Eyecare is proud to introduce VIRTU, an innovative new service solution designed to transform how eye care professionals receive technical support. Debuting at Vision Expo, VIRTU represents the next evolution in service, combining advanced technology with expert human support to help practices resolve issues faster and keep patient care moving.
Built around th
e needs of modern practices, VIRTU provides real-time video access to manufacturer-trained technical experts with the click of a button. This allows service teams to virtually diagnose, troubleshoot, and guide solutions in real time, reducing downtime and improving the overall service experience.
A Faster Path to Resolution
When equipment issues arise, every minute matters. Delays can disrupt workflow, slow patient care, and impact practice efficiency.
VIRTU was developed to address this challenge by giving practices direct, visual access to expert technical support. Through secure live video, technicians can quickly assess equipment issues, guide troubleshooting steps, and often resolve problems without the need for an on-site visit.
The result is a faster, more efficient service experience that helps practices stay focused on what matters most: caring for patients.
Built on the Foundation of One Service
The launch of VIRTU builds on the momentum of Advancing Eyecare Services, the company’s unified service platform that brings together customer service, depot service, technical support, and field service teams under one integrated approach.
This model, expressed through the promise of “One Number. One Service.”, was designed to simplify the customer experience and make it easier for practices to access the support they need across the Advancing Eyecare portfolio.
VIRTU enhances that experience by introducing a new level of accessibility and responsiveness to technical support.
Combining Technology with Human Expertise
While VIRTU leverages modern digital capabilities, its true strength lies in the expertise behind it. Each session connects practices directly with manufacturer-trained technicians who understand the equipment and can guide users step-by-step toward resolution.
This approach blends AI-enabled technology with human insight, ensuring practices receive both speed and confidence in their service experience.
“As part of our commitment to innovation, VIRTU connects advanced technology with the expertise our customers trust,” said Jennifer Flowers, President of Business Services at Advancing Eyecare. “This next generation of technical support allows us to respond faster, diagnose issues more clearly, and help practices minimize disruption.”
Supporting the Future of Eye Care
As eye care practices continue to evolve with new technologies and growing patient demand, service and support must evolve as well. VIRTU reflects Advancing Eyecare’s ongoing commitment to delivering smarter, more accessible service solutions that help practices operate efficiently and confidently.
Now available to customers across the United States, VIRTU represents an important step forward in how service is delivered, bringing together innovation, expertise, and responsiveness to support eye care professionals every day.