Jim McGrann, CEO of Advancing Eyecare, Speaks to New Center of Excellence, Company’s Growth in Exclusive Interview
Originally Published in Vision Monday. Read the full article here.
NEWARK, N.J.—Vision Monday recently had the opportunity to speak with Jim McGrann, CEO of Advancing Eyecare (AEC), about the company’s latest developments including recent infrastructure investments, leadership updates, expanding business relationships and the newly updated Center of Excellence at the company’s headquarters in Jacksonville, Fla. In an exclusive conversation with Anne Cooper, editorial director of Vision Monday and 20/20 magazine, McGrann discussed the center, how recent U.K. expansion fits a global strategy, and why adopting integrated technology, including artificial intelligence (AI), is necessary to stay competitive.
Headquartered in Jacksonville, AEC is a partnership of leaders in the eyecare instrumentation marketplace. It currently comprises Marco Lombart, Eyefficient, Santinelli International, Enhanced Medical Services, Veatch Ophthalmic Instruments, INNOVA Medical, S4Optik and Birmingham Optical.
McGrann described the Center of Excellence, announced in January, as a hub for distribution, service and complex repairs that can’t be completed in a doctor’s office, and as a hands-on showcase where customers can try equipment that’s not practical to demo in the field. Built at the past home of Marco—now part of AEC—the Jacksonville site is meant to concentrate the best capabilities from the company’s entities into a centralized location where customers can see and experience the full offering.
That initiative also coincides with a broader growth plan. Since Cornell Capital’s acquisition of the business in mid-2022, McGrann told VMAIL that one of the “key pillars of the strategy was to take what we’ve done in North America and then begin to expand into Europe and Asia Pacific.”
AEC’s purchase of Birmingham Optical Group in the U.K. marked the company’s first step toward that strategy, and McGrann said the team there has integrated well and performed strongly. He also pointed to AEC leadership, including Quinn Lyzun, who was appointed president in January of this year, as key members of the team who “have helped strengthen our sales organization and our operations.”
The company also recently announced a new distribution relationship, including an exclusive agreement between Marco Lombart and Haag-Streit USA for the Haag-Streit Lenstar 900 optical biometer and the Octopus 600 and Octopus 900 perimeters.
Technology, McGrann said, will be the defining force for practices over the next decade. He urged practice owners to view digital tools and AI not as optional upgrades but as strategic necessities that improve patient experience and streamline workflows.
“I don’t believe AI is going to replace our doctors,” he said, “but I do believe that doctors with AI will replace doctors that don’t leverage it.” For AEC, that means positioning itself as a partner in technology adoption and helping practices choose the right tools and integrate them at a pace that fits each business.
Thank you, Vision Monday, for the opportunity to do this interview!