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Advancing Eye Care Appoints New CEO

Advancing Eyecare Announces Appointment Of Brad Staley As Chief Executive Officer

Experienced CEO with Global Operating Expertise to Oversee Lombart Instrument, Marco Ophthalmic, INNOVA Medical Ophthalmics, and Enhanced Medical Services

NORFOLK, Va., March 18, 2019 — Advancing Eyecare, a newly-formed holding company owned by private equity firm Atlantic Street Capital, is pleased to announce the appointment of Brad Staley to the role of Chief Executive Officer, effective immediately.  Mr. Staley will oversee all operations of Advancing Eyecare’s ophthalmic equipment industry leaders Lombart Instrument, Marco, INNOVA, and Enhanced Medical Services.

Staley joins Advancing Eyecare with over 24 years of global operating experience in healthcare, technology, and manufacturing companies including most recently as CEO of United Scope, a private equity-owned global provider of microscopy and optical solutions. Prior to United Scope, he led vision care companies for more than a decade in the Americas, Europe, and Asia Pacific. Brad served as President of Signet Armorlite, a business unit of Essilor, and Chief Operating Officer of Performance Optics, a global ophthalmic lens manufacturer recently sold to HOYA Corporation.

A graduate of the United States Naval Academy with a degree in physics, Staley also holds an MBA from Fuqua School of Business at Duke University and served as a naval officer on the USS Enterprise.

Advancing Eyecare is a wholly-owned portfolio company of Atlantic Street Capital, which formed Advancing Eyecare earlier this year in partnership with Lombart Instrument and Marco Ophthalmic. The group is comprised of a powerful alliance of leading ophthalmic instrument providers in North America, including Lombart Instrument, INNOVA Medical Ophthalmics, Enhanced Medical Services, and, most recently, Marco Ophthalmic. “With the addition of Marco Ophthalmic, the Advancing Eyecare group is now truly a ‘one-stop’ solution for eyecare practitioners throughout the United States, Canada, and Mexico,” Staley said. “With our broad range of technology, products, and services, we are uniquely positioned to partner with our customers to help provide the highest possible level of eye care for their patients.”

Andy Wilkins, Managing Partner of Atlantic Street Capital, said, “We couldn’t be more delighted with the appointment of Brad. He is a results-oriented, high-integrity leader with an excellent track record of improving service levels, operational efficiency, sales results, and increasing value across a range of PE-backed businesses. Brad’s background and experience, combined with the high quality assets and team at Advancing Eyecare, will bring accelerated benefits for our customers…both in terms of service levels and overall value.”

About Advancing Eye Care

Enhanced Medical Services

Enhanced Medical Services is the premier choice for high-quality pre-owned ophthalmic equipment, offering diagnostic, lane, and optical instruments. It boasts the largest inventory of refurbished equipment in the US. Additionally, the company excels in full-service repair and specializes in maintenance agreements for individual instruments or the whole office. EMS is headquartered in St. Louis, MO. For more information, visit

Lombart Instrument

Lombart is the largest independent distributor of ophthalmic instruments to ophthalmology and optometry practices in the United States. Products offered include chairs, stands, slit lamps, refractors, tonometers, keratometers, eye projectors, perimeters, and replacement bulbs and batteries. Lombart sells these products to ophthalmology and optometry practices and clinics, teaching institutions and hospitals, and government hospitals. Lombart is headquartered in Norfolk, VA. For more information, visit

Marco Ophthalmic

Marco is the Leader in Vision Diagnostics®, committed to offering the finest in both classical and automated diagnostic instruments for the complete practice. Products offered focus on high quality, ergonomically designed, integrated instruments that deliver efficiency. Superior educational tools, courses and extended protection programs accompany the products. Marco is headquartered in Jacksonville, FL. For more information, visit

Innova Medical

INNOVA supplies the Canadian ophthalmic community with the most comprehensive line of diagnostic instruments, supplies, and support. In addition to full field service across the product line, the company has built a world-class clinical and technical support team to assist customers in optimizing the benefits of their equipment. INNOVA has offices in both Toronto and Montreal, Canada. For more information, visit

Atlantic Street Capital

Atlantic Street Capital is a private equity firm that invests in middle market companies with between $4 million and $15 million in EBITDA. The firm invests in fundamentally sound companies that will benefit from capital investment and value-adding strategic and operational initiatives.  Atlantic Street Capital’s investment team are hands-on investors who work closely with management to unlock their business’ underlying value and help them succeed.  For more information, visit

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